Your Always-On AI Employee That Works Around the Clock
Included with the Ultimate plan. See pricing.
Why do I need an AI Employee?
Every business reaches a point where there aren't enough hours in the day. Leads come in after hours, calls go unanswered, follow-ups fall through the cracks, and your team spends too much time on repetitive tasks instead of high-value work.
Multiplier CRM's AI Employee changes the equation. It's not a basic chatbot. It's a capable AI that understands context, responds intelligently, books appointments, handles calls, and creates content across your entire business. Think of it as your best team member, available 24/7 at a fraction of the cost.
Conversation AI: Handle Inbound Messages Automatically
- Deploy AI across your website chat, SMS, Facebook Messenger, Instagram DMs, and more to engage leads the moment they reach out.
- The AI understands customer intent across all enquiry types, whether they're asking about pricing, booking a service, or seeking support, and responds accurately.
- Train the AI on your own business information, FAQs, services, and policies for responses that sound authentically like you.
- Set handoff rules so the AI escalates to a human team member the moment a lead is ready to buy or needs personal attention.
- Respond to every enquiry in seconds, even at 2am, so no lead ever goes cold due to slow response times.
Voice AI: Answer and Make Phone Calls Automatically
- Multiplier CRM's Voice AI answers inbound phone calls on your behalf, greets callers professionally, and handles common enquiries.
- The AI can collect caller information, answer FAQs, route calls, and book appointments entirely over the phone, without human intervention.
- For outbound campaigns, the AI calls your lead list, delivers a personalised message, and transfers hot leads to your sales team.
- Voice AI ensures every caller gets an immediate, professional response, even during your busiest periods.
- Full call transcription and summary provided after every AI-handled call for your records and follow-up.
AI Booking Bot: Fill Your Calendar Without Lifting a Finger
- The AI Booking Bot engages leads in conversation and books appointments directly into your calendar, with no receptionist required.
- Works across SMS, web chat, and other channels, qualifying leads and checking availability in real time.
- Customise qualifying questions, booking rules, and calendar parameters so only the right appointments get booked.
- Runs 24/7, so leads who find you outside business hours can book immediately rather than waiting until morning.
AI Content Writer: Create Marketing Content at Scale
- Generate email campaigns, SMS messages, social media posts, blog articles, and ad copy using built-in AI content tools.
- Produce platform-optimised content for Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile in seconds.
- Use AI to write blog posts that rank, complete with SEO-friendly structure, headings, and meta descriptions.
- Overcome writer's block and maintain a consistent content output without needing a dedicated copywriter.
- Personalise AI-generated content with CRM data such as names, locations, and past purchases, for messages that feel one-to-one.
AI Review Responder: Protect and Build Your Reputation
- The AI automatically responds to Google and Facebook reviews in your brand's voice, with no manual effort required.
- Each response is personalised to the content of the review, so replies never feel generic or templated.
- Respond to reviews faster than your competitors, signalling professionalism and attentiveness to future customers.
- For sensitive reviews, you can review AI drafts before they go live, keeping you in full control when it matters.
AI Workflow Assistant: Build Automations with Plain Language
- Describe what you want to automate and the AI Workflow Assistant builds the workflow for you, with no technical knowledge required.
- Edit, expand, or simplify workflows using natural language instructions rather than manual configuration.
- Make sophisticated automation accessible to every member of your team, not just technical staff.
Other great features
Let clients book the right time, automatically.
Give clients a branded home for everything.
Every customer detail in one organised place.
Every message from every channel in one inbox.
Sell courses and grow a thriving community.
Send campaigns that land and convert.
Take payments and send invoices in seconds.
Collect 5-star reviews on autopilot.
Move every deal forward with a clear pipeline.
Plan and publish to every channel in one place.
Build pages and funnels that capture leads.
Automate the busywork you do by hand.
Ready to put AI Employee to work?
Request a demo and we will show you exactly how Multiplier CRM fits your business.