Multiplier CRM vs Kajabi: Everything You Need to Run Your Business in One Place

The short version

Kajabi is one of the most established platforms for building and selling online courses. If selling courses is the only thing you need to do, it does that job well.

Most business owners need more than that. You need to find leads, follow them up, book appointments, send emails, collect reviews, take payments and keep customers coming back. Kajabi covers some of this. The rest you bolt on with other tools, or you upgrade to a higher Kajabi tier and watch the monthly bill climb.

Multiplier CRM gives you the courses and the complete business platform around them. One login. One bill. $97/month flat, with no limit on how many contacts you add.

The main difference

Kajabi is a course platform that has added marketing features over time. Multiplier CRM is a full marketing, sales and retention platform that includes courses, community and membership as part of the package.

That difference shows up in three places: what you can do, what you pay, and what happens to your bill as your audience grows.

Kajabi prices by tier and by contact count. As your email list grows and you add more products, you move up through Basic, Growth and Pro, and the price rises with you.

Multiplier CRM is one plan. Unlimited contacts. Unlimited users. Every feature included. The base price you start on is the base price you stay on, with calls, SMS and email charged only as you use them.

Pricing compared

Kajabi restructured its pricing in January 2026. The entry plan now starts higher and includes fewer contacts than it used to.

	Multiplier CRM	Kajabi
Entry price	$97/month flat	Basic from $143/month on annual billing ($179 monthly)
Contact limit	Unlimited	2,500 on Basic
Products	Unlimited	5 on Basic
Users	Unlimited	Limited by tier
Price as you grow	Stays the same	Rises through Growth ($249/mo) and Pro ($499/mo)
Higher tier contact limits	Not applicable, always unlimited	25,000 on Growth, 100,000 on Pro

Kajabi pricing captured June 2026 from publicly available sources. Both platforms can change pricing without notice. Always check each platform’s current pricing page before deciding.

What this means in practice

On Kajabi Basic, your contact count includes everyone, not just paying students. Email subscribers from a lead magnet, free trial signups and one-time buyers all count toward the 2,500 limit. A single free download campaign can fill that cap quickly, and when it fills you either upgrade or start deleting contacts.

The Basic plan also caps you at 5 products. A flagship course, a community, a lead magnet and a coaching offer reach four before you have launched anything new.

With Multiplier CRM there is no contact cap and no product cap to manage. You add as many contacts, courses, members and users as your business needs, and the base price stays at $97/month.

The $97 base covers the platform. Calls, SMS and email sending are billed as Pay As You Go usage on top, so you pay for the messages you actually send to win and keep business, not for the size of your list. A quiet month costs less, a big campaign month a little more, and a contact who sits on your list costs nothing to keep. Full usage rates are published on our pricing page so you can see every cost before you commit.

Feature comparison

Feature	Multiplier CRM	Kajabi
Online courses	Included	Included
Community and membership	Included, unlimited	Included, limited by tier
Email marketing	Included	Included
Websites and funnels	Included	Included
Payments and checkout	Included	Included
Contact CRM	Included, full CRM	Basic CRM
Sales pipeline	Included	Limited
Calendar and appointment booking	Included	Add-on or third-party
Reviews and reputation management	Included	Not available
Conversation inbox (SMS, email, social in one place)	Included	Not available
Social media scheduling	Included	Not available
Workflows and automation	Included on every plan	Advanced automations gated to higher tiers
AI Employee (voice, content, automation)	Included	Limited AI, some features as paid add-ons
Mobile app to run your business	Included	Student app, branded version costs extra
Unlimited contacts	Yes	No

Feature availability captured June 2026. Check each platform’s features page for the latest.

Where Kajabi is a good fit

Worth being straight about this. Kajabi suits you if:

• Selling online courses is your entire business and you do not need much marketing, sales or CRM functionality around it
• You are happy to run separate tools for follow-up, booking, reviews and reputation
• The contact and product limits on your chosen tier comfortably fit your audience size, now and as you grow

If that describes you, Kajabi is a capable course platform.

Where Multiplier CRM is the better fit

Multiplier CRM suits you if you run a business, not just a course catalogue:

• You sell courses and you need to find leads, follow them up, book appointments and take payments
• You are tired of paying for a course tool, a separate CRM, a separate email platform, a booking tool and a reviews tool that do not talk to each other
• You want one predictable bill that does not rise every time your email list grows
• You are a coach, consultant, educator or service business owner who wants the whole business running from one place

You get the course features you would go to Kajabi for, plus the marketing, sales, retention and operations tools to run everything around them.

Switching from Kajabi

Moving across is straightforward. Our team helps you import your contacts and set up your first courses, automations and pipelines as part of onboarding.

Every Multiplier CRM account includes:

• Done-for-you setup help to get your account, contacts and first automations live
• Two hours of free one-on-one training
• 24/7 live chat support

You are not handed a login and left to work it out. We set it up with you.

The bottom line

Kajabi sells courses. Multiplier CRM runs your business and sells your courses inside it.

If you only need to deliver online courses, Kajabi does that. If you need courses plus marketing, sales, follow-up, booking, reviews and automation, all connected on a flat $97/month base with no contact limits and usage you only pay for as you send, Multiplier CRM gives you more for less.

This comparison was prepared by Multiplier CRM using publicly available information. Features and pricing on both platforms can change without notice. We recommend reviewing the current features and pricing pages of each platform and trying each one before deciding.